The Influence of Brand Personality and Spokesperson Advertising Effect in Consumers’ Brand Loyalty
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === The literature is full of discussions surrounding the brand and scholars have debated its nature for decades. Researchers of brand have often suggested that firms must create strength brand personality for interactive with com and influence com brand loyalty. H...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17007407302369711855 |