The impact of product category and Country-of-Origin on price sensitivity-The moderating effect of product knowledge
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === Due to the affect of the Financial Tsunami, we can saw that many manufacture take advantage of price war or free gift to attract purchase intention of consumer. But price is a critical factor in regard to Profit rate ability and market share of brand. Manrai...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68244663396932060022 |