The Study of Waiting in Line and Purchase Intention

碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === We can see lots of people lining up to purchase in front of the stores around the street. The stream of people might make consumers increase their perceived value of the product, and then as perceived value increased makes consumers increase their purchase inte...

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Bibliographic Details
Main Authors: Ho, Hung-Yun, 何鴻韻
Other Authors: Shih-Chin Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/41768203838828407426