Appraisal of The Brand Extension Product of Consumer
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === In the competitory market, the enterprise want to approach what consumer needs ,they provides more perfect service and copious product to consumer, causes the enterprise to strengthen their own competitive advantage by using the brand strategy. A mighty brand c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34297136752391555020 |