The impact of celebrity credibility on brand awareness and brand image-A case study for women underwear
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === As a result of Women's underwear market and consumer pattern are changes, and brand is very important asset for business that the study subjects for the study of female underwear. An enterprise in the implementation of the overall marketing activities, in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76670995193254840032 |