By impact on consumer adoption of innovative produts factors-A case study of Chunghwa Telecom MOD as an example
碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === With the development of the broadband and the digital technology, different medium could intergrate and converge together. Chunghwa Telecom in 2008 Beijing Olympic Games take advantage of years of marketing a positive growth mod .It can be seen that this market...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67383108380763491079 |