Ambiguity Tolerance as a moderator to explore the relationship between Extension Similarity and Brand Extension Evaluation
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 97 === The purpose of this study is to explore the moderating effect of ambiguity tolerance on the relationship between extension similarity and brand extension evaluation. The study used the experimental research including a pretest and final experiment. The purpose...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36271182832008977602 |