The relation between long term brand management and advertisement presentation:A case study of HeySong Soda

碩士 === 中國文化大學 === 新聞研究所 === 97 === Abstract This research focuses on demonstrating the relation between long term brand management and advertisement presentation, with the objective to obtain an understanding of the changes in style of the management of a particular brand as reflected by the tel...

Full description

Bibliographic Details
Main Authors: Sally, 吳俐瑤
Other Authors: 鄭自隆
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/82403711929937487517