The relation between long term brand management and advertisement presentation：A case study of HeySong Soda
碩士 === 中國文化大學 === 新聞研究所 === 97 === Abstract This research focuses on demonstrating the relation between long term brand management and advertisement presentation, with the objective to obtain an understanding of the changes in style of the management of a particular brand as reflected by the tel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82403711929937487517 |