The Relations between Motive Forms and Performance of Alliances among Travel Agencies
碩士 === 中國文化大學 === 觀光事業研究所 === 97 === Cooperation is a prerequisite of strategic alliances, but there is commercial competition between alliance members. Even so, strategic alliance is still a normal tactical behavior in travel agencies in Taiwan, PAK and CTIN etc. are famous illustrations in Taiwan....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90608544328315394832 |