The Relationship Between Customer Participation and Shopping Values
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === With increasing consumer awareness, consumers gradually place more emphasis on values obtained from interaction with companies. Therefore shopping values, such as utilitarian value and hedonic value are the most important marketing concepts now. Whether compani...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29368348870505855360 |