The Effect of Impulsive Buying Tendency, Fashion Consciousness with Adevertising Involvement and on The Willingness of Consumers to Buy
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === Impulsiveness of purchase behavior actually suitable universal consumer, also as a result of economical vigorous development, people's current economic condition im-proves also has the time to be engaged in the leisure recreational activity, therefore the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48661873754747785807 |