A study of the Internet-Based Relationships Marketing on the Study Tour Agency

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 97 === This study is aimed at exploring the relationships between the consumer satisfaction and trust of the service and information provided from the Internet-based marketing of the Study Tour Agency. Customers (most of them are students) of the Study Group usually...

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Bibliographic Details
Main Authors: Kai-Li Hsiang, 項凱莉
Other Authors: Sheng-Hshing Tsaur
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/77776470530966544081