Exploring Crucial Factors that Affect Consumer''s Purchase Decisions Based on Service Qualities and Service Functions
碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === This research is exploring influential factors on customer’s purchase decisions in terms of service quality and functionality, thus we chose the optical industry which is highly related to people’s daily life in Taiwan and using questionnaire to identify the key i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pf4t2p |