The Study of Consumer’s Choice Behavior For Mobile Value-Added Service

碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === This study focused on the investigation of the usage and understanding of mobile value-added services to adults and high school students. The data shown that the top 5 services adults preferred were: music sound、table picture、news and weather、entertainment and fin...

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Bibliographic Details
Main Authors: Chih-Tsung Huang, 黃志宗
Other Authors: Chui-Chun Tsai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/bw6u8d