The Relationship between Advertising Strategy and Display of Goods in Taiwan’s Hypermarket
碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === Hypermarket is a type of chain retailing business. The characteristics of hypermarkets are high turnover and low gross margin. Its main function is to provide a shopping environment that fulfills the needs for item varieties, one-stop shopping, bargain buys, and c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x5gq93 |