Measuring the Operating Efficiency of Internet Channels Using the Two-Stage DEA Approach
碩士 === 靜宜大學 === 國際企業學系研究所 === 97 === The emergence of the Internet has forced huge numbers of firms to explore a new form of distribution channel, i.e., Internet channels. Nevertheless, few empirical studies have engaged in a comprehensive evaluation of Internet channels or have provided direct evid...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nr3457 |