The Impact of satisfaction on movies word of mouth and repurchase intention- A study of Cape No.7
碩士 === 靜宜大學 === 國際企業學系研究所 === 97 === Since the movie Cape No.7 released in August last year, it spent only 115 days to become the second place in Taipei movie history. It not only defeated the Hollywood movie--Dark Knight and Mummy3, but also became the champion between all Taiwan movies. Why did Ca...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fb29en |