A Study on Relationship among Green Marketing, Consumer Satisfaction, Consumer Loyalty and the Degree of Consumer Involvement in Environmental Protection: To Take Examples from the Convenience Stores Chain in the Middle Section of Taiwan.

碩士 === 靜宜大學 === 企業管理研究所 === 97 === At present, people speculate the reserves of crude oil all over the world can only exploit about 40.5 years, natural gas can exploit about 63.3 years and coal can exploit about 147 years. In recent years,the global rise of environmental awareness, it indirect let t...

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Bibliographic Details
Main Authors: Hung-Ta Wei, 魏宏達
Other Authors: Tsai-Mei Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/h6c36r