The Study of the Impact of Blogger’s Motivations on Blog Advertising Effectiveness

碩士 === 實踐大學 === 企業管理學系碩士班 === 97 === The blog emerges rapidly in recent years. According to the investigation of global blog in 2008 from Technorati, there are 20% bloggers making money by operating their blog and 40% bloggers hope they can make money with blog in the future. The investigation also...

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Bibliographic Details
Main Authors: Wei-Chen Chen, 陳瑋真
Other Authors: Wei-Yuan Wang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/46635213306787952642