The study on the influencing factors of consumers' purchasing intention on Bancassurance
碩士 === 東吳大學 === 企業管理學系 === 97 === The ratio of people in Taiwan insured life or annuity product is up to 270%. Furthermore, with consumer and market’s requirement, Bancassurence becomes a popular financial product in recently years. However, banks were in face of unknown financial tsunami derived fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83891120511196248243 |