The Influence of the Brand Image and Involvement with Information on the Evaluation of Brand Extension-The Attribute of Consumer as a Moderator
碩士 === 東吳大學 === 企業管理學系 === 97 === The main purpose of this study is to examine the evaluation of brand extension through different image of brands(functional image brand、experiential image brand and symbolic image brand) use the strategy of brand extend into the same product. This study uses 3×...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47644255033033573796 |