Effects of Relational Benefits and Relational Quality on WOM－Instant Messaging as the moderator
碩士 === 東吳大學 === 企業管理學系 === 97 === Technology is changing rapidly in today's world. Instant messaging has played an important communication role among young people and the next-generation users are bound to be the master parts of the consumption in the future economy. Nowadays, every industry...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98139300283249251421 |