On-line Shopping Complaining:A Study on the Relationship between Determinants of Complaining Intention, Complaining Intention and Repurchase Intention
碩士 === 東吳大學 === 企業管理學系 === 97 === Previous studies have made great efforts on consumer complaining behavior (CCB) in the context of physical marketing place. Yet the understanding of the on-line complaining behavior is still sparse and limited. This research intends to study complaining intention in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84468130656826390640 |