The Influence of eWOM on Purchase-postponement on Internet

碩士 === 東吳大學 === 企業管理學系 === 97 === Not restricted to space and time, common access to Internet facilitates information exchange and convenience. However, mass information communication has also contributed to information overload on Internet. Based on previous study, when information overload goes be...

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Bibliographic Details
Main Authors: Cheng-Kai Wu, 吳正凱
Other Authors: Rong-An Shang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/05648487396186486927