The Effects of Price Promotion, Brand Awareness and Store Image on Purchase Intention - An Example of Home Appliances
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 97 === Along the growth of GNP, the sales volume of home appliances has also grown. The purchase of home appliances became a norm to general consumers. Due to the improvement of production skills, the decrease of technical entry level, and the stage of product life...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75446318214694726927 |