Consumers' Perceived Value of Internet Promotions, with a Case Study of Online Financial Services
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 97 === Through a case study on online financial services, this research investigates Internet users’ perceived value of internet promotions under the following variables: cognitive demand, demographic variables, and promotion types. Furthermore, this research compar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94509651519325293517 |