Developing a Decision Model for Brand-naming Using Delphi and Analytic Hierarchy Process
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 97 === This study develops a model for selecting Brand name. This model adopts the modified Delphi method to find out suitable the evaluative sub-criteria of brand name, we apply the Analytic Hierarchy Process to determine the relative weights of evaluative sub-cri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43746589969401192308 |