A Research of the Relationship between the Experiential Marketing and Customer Satisfaction - A Case Study of Information Technology Education Center
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 97 === Now, Experience Economy epoch has made its entrance. This suggested that consumers should also ask whether they can attain unforgettable experience and spiritual satisfactions from the process of purchasing. In which, "Experiential Marketing" may b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05992334343817008905 |