Evaluation of Hotel Web Site : An Example of Ambassador Hotel

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 97 === Website is useful for product display and information utility with commercial benefit. Try to make influence to consumer’s intention through internet is crucial. This survey concerns the result of hotel website usability evaluation for Ambassador Hotel Hsinc...

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Bibliographic Details
Main Authors: Melissa Hui-Chin Lai, 賴慧菁
Other Authors: Jia-Jy Yen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/01940708888886494833