A Study of the Relationship among Experiential Marketing, Value, and Loyalty on the Users of Online Bookstores
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 97 === This study is to explore the users of online bookstores’ relationship between experiential marketing, value and loyalty, for the measurement tools to collect data is divided into five parts, one "basic information the user survey, " the second is t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29752043796622565105 |