The study on influence of relation quality and management efficacy for customer relationship - A Case Study of Customers of a Life Insurance Company

碩士 === 樹德科技大學 === 金融與風險管理所 === 97 === With enforcement of Financial Holding Company Act, banks are permitted to sell insurance merchandises, which completely change the scenario of distribution channels. Facing global and Internet competition, the insurance sectors concern about understanding custom...

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Bibliographic Details
Main Authors: Liu Chia Chin, 劉嘉欽
Other Authors: Ying-Feng Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/51851121517136659280