Impacts of Mobile Advertising Content and Dissemination Technique on Consumer Attitudes and Intention Toward Mobile Advertising
碩士 === 樹德科技大學 === 資訊管理研究所 === 97 === Mobile advertising offers great opportunities for businesses. Mobile advertising activities supported by mobile devices allow mobile operators and advertiser to directly communicate with their consumers without space and time. It includes time, mobility, personal...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54637263220850150491 |