The Research of Resource Capabilities and Its Complementaries on Customer Relationship Management in the Financial Institutes

碩士 === 樹德科技大學 === 經營管理研究所 === 97 === A resource-based theory (RBT) is one of the most widely accepted theoretical perspectives in the strategic management study. Since the study linkage between the dynamic capabilities and a sustainable competitive advantage (SCA) has been placed to one of the most...

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Bibliographic Details
Main Authors: Vic, 蔡家傑
Other Authors: 楊一峰
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/56064672531700885039