The Relationship of Commitment and Trust between Customers and Customer Service Staffs of a Telecommunication Company

碩士 === 樹德科技大學 === 經營管理研究所 === 97 === Following the trend of time and the technological development, relationship marketing has become a popular and important marketing concept. Relationship marketing does not only focus on the combination of different types of customers to different products, it als...

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Bibliographic Details
Main Authors: YANG CHIA FU, 楊家福
Other Authors: Joseph Wang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/66748138002893328208