The study of the influence of the customers' purchase intention according to the brand identity and brand knowledge of the Taiwan's clothing brands
碩士 === 樹德科技大學 === 經營管理研究所 === 97 === To general customers, during the process of selling products, human's memory could discover the identity clues by themselves and acquire the association to the object's memory impression. Therefore, brand identity represents the outside impression of th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29701336729335735035 |