Analysis of Military Personnel’s Green-Labeling Hotel Preferences based on TPB - Based on a case study of an army section in Tainan
碩士 === 樹德科技大學 === 經營管理研究所 === 97 === Since the new policy of weekends off started, tourist population has greatly increased. Although it brings in business opportunity, it also jeopardizes the environment balance. Therefore, green marketing will be the essential managing strategy. This study focu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62448588699081575221 |