The Exploratory Study on the Experiential Value Creativity Theoretical Construction take “Digital-Game“as an example

碩士 === 南台科技大學 === 企業管理系 === 97 === ABSTRACT Norris(1941) emphasizes that the value establishment of consumer is on the experience provided by merchandise. Also think that people's need to the merchandise is lying in a hope through to the owning of merchandise, reach the result of some desires,...

Full description

Bibliographic Details
Main Authors: yang yu sheng, 楊宇聖
Other Authors: 簡俊成
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/56629335577924369652