The study of factors affecting skin care whitening products purchasing intention of Taiwanese and Thai consumers.

碩士 === 南台科技大學 === 企業管理系 === 97 === Skin care whitening products has been a growing trend among the entire Asian population, include Taiwan and Thai, they are spending away in a rapidly expanding skin-whitening market. The major objectives of this study are to explore the differences between Taiwanes...

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Bibliographic Details
Main Authors: Kanyarat Bunsiri, 文玉珍
Other Authors: Lin, Yu- Li
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/32387733083687908215