The Literacy and Purchase Intention of Internet Users on Mutual Funds

碩士 === 南台科技大學 === 國際企業系 === 97 === This study investigates the literacy and purchase intention of internet users on mutual funds, and analyzes significance that the literacy and purchase of mutual funds difference between personal background and financial background. This study also explores the fac...

Full description

Bibliographic Details
Main Authors: Ya-Wen, Hsu, 許雅雯
Other Authors: 鄭美幸
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/13016299514610292797