A Study of the Relationship’s AmongExperiential Marketing, Relationship Marketing, Service Quality, ExperienceValue, Relationship Quality, and Customer Lifetime Value –Using Customers at Business Hotel in Tainan Area as Participants
碩士 === 南台科技大學 === 高階主管企管碩士班 === 97 === Tainan Science and Technology Park has brought about a large number of foreign technicians, professionals and business customers. Along with the government tourism policy sought to open up restriction to mainland. All those bring the potential opportunities for...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/49892719540056955165 |