The effect of brand image and perceived value on consumer satisfaction and purchase intention:a case study of luxury hangbags

碩士 === 南台科技大學 === 行銷與流通管理系 === 97 ===

Bibliographic Details
Main Authors: Lee, Chia-Lin, 李佳霖
Other Authors: 王怡強
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/07167769116056806380