A Study on the Relationshipamong Experiential Marketing, Brand Equity, Purchase Intention of Mobile Value-Added Services－An Example of Chunghwa Telecom
碩士 === 南台科技大學 === 行銷與流通管理系 === 97 ===
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| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63096454850899231399 |