On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard

碩士 === 南台科技大學 === 行銷與流通管理系 === 97 ===

Bibliographic Details
Main Authors: MA,WEI-HAN, 馬瑋涵
Other Authors: 施坤壽
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/90121513206363521718