On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard
碩士 === 南台科技大學 === 行銷與流通管理系 === 97 ===
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| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90121513206363521718 |
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ndltd-TW-097STUT0691006 |
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ndltd-TW-097STUT06910062016-11-22T04:12:56Z http://ndltd.ncl.edu.tw/handle/90121513206363521718 On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard 應用QFD與平衡計分卡建構品牌體驗價值管理模式之研究 MA,WEI-HAN 馬瑋涵 碩士 南台科技大學 行銷與流通管理系 97 施坤壽 2009 學位論文 ; thesis 136 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 南台科技大學 === 行銷與流通管理系 === 97 ===
|
| author2 |
施坤壽 |
| author_facet |
施坤壽 MA,WEI-HAN 馬瑋涵 |
| author |
MA,WEI-HAN 馬瑋涵 |
| spellingShingle |
MA,WEI-HAN 馬瑋涵 On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard |
| author_sort |
MA,WEI-HAN |
| title |
On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard |
| title_short |
On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard |
| title_full |
On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard |
| title_fullStr |
On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard |
| title_full_unstemmed |
On the Study of Brand Experience Value Management Model by Using QFD and Balanced Scorecard |
| title_sort |
on the study of brand experience value management model by using qfd and balanced scorecard |
| publishDate |
2009 |
| url |
http://ndltd.ncl.edu.tw/handle/90121513206363521718 |
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