Construct and Verify For the Perception MOdel of Brand Equity
碩士 === 南台科技大學 === 行銷與流通管理系 === 97 === The study evaluates the framework of brand equity and purchase intention between product attributes and store brand base on consumers’ view of brand equity. The study’s framework is affected by product attributes (convenience goods and shopping goods) and store...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19616700727970774695 |