The study of the influence of promtion type and advertising spokesman on the brand equity and purchase intention - example, BBQ suace of company H
碩士 === 南台科技大學 === 行銷與流通管理系 === 97 === Nowadays, the entire consumption habits have been changing constantly, the loyal customer of the old brand are aging gradually. New younger generation look for novelty with no brand commitment, companies are trying their best to attract consumers’ attention by u...
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| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53129855971253108088 |