Individual Franchisee Business Owners’ Strategies in A Convenience Retail Market Dominated By One Franchisor: A Case Study in 7-ELEVEN Chain Convenience Stores Business
碩士 === 南台科技大學 === 應用英語系 === 97 === The current convenience retail market in Taiwan is full of vitality, and the 7-ELEVEN chain convenience stores are one of the most popular franchisee businesses for Taiwanese franchisees. However, when most people think about purchasing a 7-ELEVEN convenience store...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46402813182499064352 |