The Study of Consumers Purchase Motivation on Different Price Promotion
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 97 === The full-up common promotion, in convenience store and department store, when consumer spend money over an term, and get some gifts as feedback. In order to more understand the consumer behavior, the aim of this study is to understand the influence of consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76494759568120990659 |