A Study on the Brand Personality of Resort Hotel: The Case of Si-Tou Area
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 97 === Brand is a business’s most valuable asset. To establish a long-lasting, unique brand, a business must have some clear-cut and differential advantages so as to attract consumers with brand symbolism. A brand with appreciable and unique personality will stand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38749050427490824991 |